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The foremost music festival served the perfect backdrop to introduce the brand’s Ultra Sheer line of sunscreen as temperatures hovered in the 100s.
April 16, 2025
By: Lianna Albrizio
Associate Editor
Neutrogena delivered an immersive Coachella Weekend one experience for media, influencers and VIP talent to amplify its role as the official sun care sponsor of the festival and generate excitement around the Ultra Sheer line through the platform Feel the Music, Not Your Sunscreen. The Kenvue-owned brand hosted some 100 guests with a combined reach of 223.4 million across TikTok and Instagram. The weekend blended music, beauty and wellness with curated brand moments that reinforced Ultr...
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